We bring to you 39 years of luxury and heritage! It’s a special year for us as we celebrate our brand’s 39th anniversary this year. We’ve come a long way over the years, so we wanted to celebrate this together with you. We have been known for our exquisite designs that are the perfect conjunction of design and emotion. Our jewels and designs had been conceptualized by Mrs. Nisha Choksey and brought to life by our team of skilled workers. Some of our workers have a family history with our brand and others have a personal history with our brand. We as a brand, wish to make an impact with heirloom designs that stay unique across Generations. Shobha Shringar, one of India’s leading jewellery brands, celebrated its 39th anniversary in 2023. The brand has established itself as a name synonymous with quality, innovation and craftsmanship in the world of Indian jewellery. The brand was founded in 1983 by Mrs. Shobana Choksey and has grown to become one of the most respected names in the Indian jewellery industry. Shobha Shringar has a strong reputation for its unique designs, quality craftsmanship and customer service, which has helped it to build a loyal customer base over the years. Over the past 39 years, the brand has expanded its operations and now has a strong presence across India. Shobha Shringar offers a wide range of jewellery, including traditional Indian designs, contemporary pieces, and a selection of bridal jewellery. One of the unique aspects of Shobha Shringar is the focus on craftsmanship. The brand employs a team of skilled artisans who work on each piece of jewellery, from the design stage through to the finished product. This attention to detail and focus on quality has helped Shobha Shringar to stand out in a crowded marketplace. The brand’s commitment to quality and innovation has helped it to build a loyal customer base over the years. Shobha Shringar has become a trusted name in the Indian jewellery industry, and its customers know that they can rely on the brand for unique designs, quality craftsmanship, and excellent customer service. In conclusion, the 39th anniversary of Shobha Shringar is a significant milestone for the brand. Over the years, the brand has established itself as a leader in the Indian jewellery industry.


Shobha Shringar Jewellers was the Official Jewelry Partner for FBB Colors TV Femina Miss World 2017. Our designs were adored and worn by the women all throughout the competition. Shobha Shringar Jewellers were also entrusted with the responsibility to design and bring to life the prestigious ‘Winners Crown’ and the other crowns adorned by the three women Sana Dua, Priyanka Kumari and Manushi Chillar. The designs were also widely admired by the media and those that were wearing them were clicked and featured on the Bombay Times on 30th June, 2017.

IMP Awards

UBM gives the top 100 countries most preferred jewellers this award. We are proud to be awarded for being India’s Most Preferred Initiative. This initiative is carried out in association with the MRSS to give the world its most preferred hands backed by the most reliable source – Data, from solid independent research to ensure authenticity. The award is a testament to the brand’s commitment to quality, innovation, and customer service.

Retail Jewellery Awards

According to Bombay Times, “Shobha Shringar Jewellers is the best handcrafted customized designer jewellery store in Mumbai.” The Mayor of Mumbai, Mr. Vishwanath Mahadeshwar personally awarded us the “Times Retail Icon 2017 for Jadau Jewellery” award. We are particularly proud of this achievement as it represents our excellence in Jadau Jewellery. One of the key elements of Shobha Shringar’s retail strategy is its focus on creating a welcoming and engaging environment for customers. The brand’s stores are designed to be inviting and comfortable, with knowledgeable staff members who can provide expert advice and guidance on jewellery selection.

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