Know the Empress

Mrs. Shobana Choksey

Mrs. Shobana Choksey, founder, Shobha Shringar Jewellers, is one such lady, who has been a legendary figure in shaping the jewelry landscape of Mumbai. She began her journey with the most ordinary resources but with extraordinary values. In an era where women were largely confined to the tedium of work demanded by the household, Mrs.Choksey’s entrepreneurial flair and creative ambition won the undying support of her family.

Under Mrs. Choksey, Shobha Shringar Jewellers established its first showroom, in South Bombay’s Walkeshwar neighborhood. Today, Shobha Shringar Jewellers sits as a four storied jewelry boutique and has clientele ranging from business tycoons to celebrities.

Who are we?

Shobha Shringar Jewellers is a highly luxurious store renowned for its innovative and ornate jewellery. For over half a century ago, our multi-talented founder, Mrs. Shobhana Choksey created this brand and it has blossomed into something more special till date. Every piece of jewellery designed by Shobha Shringar Jewellers is exquisite and mesmerizing. Shobha Shringar is a magnum opus store located in the stunning locale of Walkeshwar in South Mumbai.

The Jewels are crafted by the best craftsmen who are well-versed in this art. The brand’s main focus is to cater to the artistic dreams of their clients. Jewellery produced by Shobha Shringar is hallmarked and certified by the Bureau of Indian Standards (BIS). The customers of the label varies from entrepreneurs and Bollywood celebrities to many eminent personalities throughout the country.

Our Saga

The onset of Shobha Shringar began with Mrs. Shobhana Choksey making pearl and silver jewellery at home and selling it via there. The success she saw was, all thanks to her ingenuity and vicissitude. A multi tasker by nature, Mrs. Shobhana impressed and astonished everyone with her diligent work. She was reverently supported by all the men in her life namely her father and dear husband. Mrs. Choksey was a brave woman with a prodigious business flair. In a true sense, she is the greatest boss lady. The brand blossomed into what it is today, all because of the ever inspiring Mrs. Shobhana Choksey.

Following her footsteps, Mr. Snehal Choksey, her son joined the blooming brand. Mr. Choksey has many assorted courses such as Diamond cutting, Grading, Designing and Marketing under his belt. The refined heir took the brand Shobha Shringar Jewelers to dazzling heights and continues to do so with the help of his mother, wife and bright team.

Mrs. Nisha Choksey, the wife of Mr. Snehal Choksey is the head designer for Shobha Shringar Jewelers. Her work ethic and stupendous envisions of latest designs makes her a perfect match for heading Shobha Shringar Jewelers.

Shoba Shringar has a team of the most dedicated and ingenious people. Some of them have been with the brand for over a decade and are extremely valued.


Set against the picturesque backdrop of the Arabian sea, the store is nestled in the optimal area of Walkeshwar. The newly renovated store has bifurcated sections for all the jewels. The downstairs area is where the glittering diamonds are displayed. The upstairs section is further divided into the precious Gold and the popular Jadau.


All the jewels are designed and curated by skilled artists who come from a descent of talented craftsmen. Our designs are known for their intriguing simplicity, their perfect harmony and magnitude. The brand likes to craft heirlooms that can be enshrined and are unique across all the generations. Various styles across the country are fusioned which helps in creating personal and exclusive designs. Many remarkable combinations of turquoise, coral, baroque and Basra pearls and uncut diamonds are utilized to create sensational jewels. The brand also boasts its ritzy diamond and gold jewellery. SS caters to the demands and needs of the clients and is one of the leading brands in customizing of any jewelry. Each and every piece is hallmarked thus pertaining the credibility of the product.